Meet the celebrity ambassadors who are passionate supporters of the cause.
Andrew ‘Reidy’ Reid
A Bondi Rescue Lifeguard by trade and now 8-time Bondi2Berry finisher. It’s a cause close to his heart as his mum suffers from Dementia.
Craig ‘Crowie’ Alexander
Legendary triathlete with 5 World Championship titles and 12 Australian Championships, Crowie understands firsthand the profound impact dementia has on individuals, their families, and carers, following the sad passing of his father in 2024.
Emily Watts
With a family connection to dementia, Emily knows firsthand how debilitating this disease can be. Emily races for the St Michel Preference Home Auber 93 team in Europe.
Jason Roberts
This world famous chef and TV personality has a passion for health, fitness and cycling. We’re proud to have him on board.
Jayden Ojeda
A professional racing driver representing Mercedes-AMG competing in the GT3 category, and with Walkinshaw Andretti United in the Supercars Championship. Jayden knows firsthand how debilitating this disease can be following his grandmother’s diagnosis seeing the impact it had on her and those surrounding her.
Josie Talbot
A professional cyclist racing with the Liv AlUla Jayco team, Josie has a keen interest in the emerging links between dementia and concussion, and how research can help inform prevention, support and care in the future.
Mike Tomalaris
This famous face from SBS and the Tour-de-France has been directly affected by dementia and is behind the cause on and off the bike.